–Kathy Vrabeck, President, EA Casual
Next-Gen has an interesting look into the correlation between casual game reviews and casual game sales. Not surprisingly, bad reviews don’t really impact the sales of casual games, since ostensibly casual gamers don’t read reviews. (And if we’re talking about IGN, then that’s probably a good thing.)
What I find amusing, though, is how callous the perceived attitude is toward casual gamers by the people who publish them. Here’s a quote from EA Casual VP, Russell Arons:
Geez. I realize that no one is forcing people to buy casual games and that a lot of people enjoy them. Regardless, I’m looking forward to the day when women aged 25 to 34 are not viewed merely as apathetic cash cows with money-laden milk udders, content to chew whatever gaming cud you give them.